The 2023 Seedlab Woolworths Expo

The second Seedlab Australia Woolworths EXPO took off with a blast last week at Woolworths Head Office, Bella Vista, Sydney.

17 of our Cultivated crew strutted their stuff, sampled their wares, and talked turkey with Woolworths executives about the potential to be ranged in-store.

The Seedlab team were on hand to support and chat, marking this major celebration in the Seedlab calendar bedecked in full branded colours. It was a sight to behold!

A unique opportunity

These events are unique, money-can’t-buy opportunities, available only to businesses that have completed the Seedlab 4 month Cultivate Accelerator program, or are near completion.

The program gets them pitch ready: they know their numbers, their USP, their potential, and can communicate their story succinctly, AND they know which questions to ask.

These events have led to several (and increasing) numbers of in-store listings so far, but far more important are the experiences and learnings which give our businesses far greater confidence for future Category Review meetings with retailers.

“The 2^nd Seedlab EXPO was the highlight of the year so far for me. It was really rewarding to listen to senior execs at Woolworths talk with our participants about their products, and ask them questions about what they have got out of the Seedlab program. Thank you Woolworths, for making this possible”

Dr Hazel MacTavish-West, CEO and Co-Founder of Seedlab Australia

What it was like to be there

I noticed that all the Woolworth’s staff that visited our stand were happy, energised, and super friendly, to the point that we all commented on how great a place it must be to work! The opportunity to meet Woolworth’s CMs and Execs in this way is worth its weight in gold. To have the chance to talk to them all directly, to have them listen, ask questions, and interact was amazing! Thank you so much.

– Samara | Kissing Chickens

What an extraordinarily well planned event! (by now I’ve learned not to expect anything less from Seedlab Australia). Thank you Seedlab and also to Woolworths Group for hosting us. We feel very privileged to have been included and made some very meaningful connections on the day.

– Maggie | Deva Cacao

I was so excited to see how supportive people from Woolworths were. Everyone was opened and enthusiastic to trying our products and gave us great feedback. I felt so welcomed as a small supplier.

– Sarah | Alg Seaweed

So grateful to have been able to get feedback on our product from many people in the Woolworths building and it was great to be able to talk about our business and product to the Woolworths Team.

– Cate | Kaiyu Superfoods

Woolworths Expo was amazing – it was like having a perfect focus group right in front of us for 3 hours sharing information about us and our product and getting feedback. What an EPIC experience.

– Kym | Nectar Cold Pressed