Seedlab Australia

Seedlab Australia is a unique program supporting Australian businesses to start, scale and grow towards national supply.

Explore our programs

Making Dreams Real

For Australian producers of value-added food, non-alcoholic drinks, and sustainably produced personal and home care products.

This is not just for Start Ups, Small and Medium-Sized businesses who are not currently supplying national Australian supermarkets are welcome to apply.

Seedlab is fully supported by Woolworths, and thus the program is free for participants.

Latest News

  • Coming Together at Connect 2022

    The Seedlab team is getting ready for Connect 2022, Supply Nation’s annual flagship event for the Indigenous business sector. The event brings together Aboriginal and Torres Strait Islander businesses, corporate organisations and government departments to foster new business opportunities and celebrate the success of the sector.

  • Bootcamp Round 3 is Underway

    Things don’t stop at Seedlab! We’re making dreams real for another 40 businesses from all across Australia to refine their businesses, products, and become retail ready.

  • Our Round 2 Cultivators

    It’s nothing but excitement here at Seedlab HQ as we announce our Round 2 Cultivators! We loved working with these businesses in Bootcamp 2, and can’t wait to start diving into product and business development with them in much finer detail!

Seedlab Success Stories

  • Daily Good Success Story

    Daily Good is one of our current Cultivate Businesses, making daily immunity shots with natural and organic ingredients. We love the health benefits, and there’s no denying the product is just damn good!

  • Hive & Harvest Success Story

    Hive & Harvest are producers of single-origin honey based on the Sunshine Coast in Queensland. We love their commitment to sustainable management of their beehives and the incredible quality of their honey 🍯

  • San Elk: Good Stuff from Scratch

    San Elk is one of our Cultivate businesses making artisanal stock products to act as the base of ingredients of your daily meals so you can make good stuff from scratch.


It’s truly a life changing program, Seedlab provides businesses support, basic tools and materials to start, grow and scale up business. The mentors have a wealth of knowledge and experience and the course materials covers all the areas you need to know in order to grow a successful business.

– Loredana de Simone | San Elk

The Seedlab experience has been pivotal for our business. The solid education, friendships and good times will be something I’ll hold on to for a long time.

– Mike Doyle | Hive & Harvest

Seedlab is a unique program unlike any in the country and I feel so grateful to have the opportunity to be part of this for my start up I Am Grounded. I can’t put into words how much Seedlab has taught me about my business and self.

– Vanessa de Murillo | I am Grounded

The challenging of scaling to supply Woolworths seemed insurmountable. Seedlab has made it not only possible but also my fondest hope. I would not have dared hope for this before Seedlab. Also I now know how to knock it out of the park if I do get ranged.

– Chrissy Flannagan | Queens of Chaos

The program provides a LOT of value to businesses early along in their journey who might not have learned about business, product, marketing etc. in their journey yet (the hard way, ha)!

– Christina de Lay | Altina Drinks

Get Involved

Applications Close for Round #4 at 9am AEST Monday 18th of July, 2022

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Register interest in becoming a Seedlab participant.

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