Seedlab Australia | Helping Start & Grow Businesses to Supply National Retailers

Seedlab Australia

Seedlab Australia is a unique program supporting Australian businesses to start, scale and grow towards national supply.

Explore our programs

Making Dreams Real

For Australian producers of value-added food, non-alcoholic drinks, and sustainably produced personal and home care products.

This is not just for Start Ups, Small and Medium-Sized businesses who are not currently supplying national Australian supermarkets are welcome to apply.

Seedlab is fully supported by Woolworths, and thus the program is free for participants.

Latest News

  • Bootcamp Round 4 is Underway

    It’s time for another round of our Bootcamp program! We’re gearing up to help our new cohort of 25 businesses gain clarity on how retail-ready their products are, improve how they communicate their proposition, and develop skills & knowledge to pave a clear path to success 🌱

  • Seedlab Featured in Woolworths Supplier Newsletter

    Woolworths shares the information and value of the Seedlab Australia program with its suppliers, including indigenous suppliers.

  • Feedback from our Round 2 Cultivators

    It’s always a joy seeing our participants proceed from Bootcamp to Cultivate, and these happy humans are no exception! We’re just past the halfway line of Cultivate 2, and we’re already beaming with pride for what our Cultivators have accomplished.

Seedlab Success Stories



It’s truly a life changing program, Seedlab provides businesses support, basic tools and materials to start, grow and scale up business. The mentors have a wealth of knowledge and experience and the course materials covers all the areas you need to know in order to grow a successful business.

– Loredana de Simone | San Elk

The Seedlab experience has been pivotal for our business. The solid education, friendships and good times will be something I’ll hold on to for a long time.

– Mike Doyle | Hive & Harvest

Seedlab is a unique program unlike any in the country and I feel so grateful to have the opportunity to be part of this for my start up I Am Grounded. I can’t put into words how much Seedlab has taught me about my business and self.

– Vanessa de Murillo | I am Grounded

The challenging of scaling to supply Woolworths seemed insurmountable. Seedlab has made it not only possible but also my fondest hope. I would not have dared hope for this before Seedlab. Also I now know how to knock it out of the park if I do get ranged.

– Chrissy Flannagan | Queens of Chaos

The program provides a LOT of value to businesses early along in their journey who might not have learned about business, product, marketing etc. in their journey yet (the hard way, ha)!

– Christina de Lay | Altina Drinks

Get Involved

Applications for Bootcamp 5 close 5pm AEST 17th October 2022.

Become a Seedlab Participant

Register interest in becoming a Seedlab participant.

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Tell your friends and the small business owners in your life about Seedlab!

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