Seedlab Australia

Seedlab Australia is a unique incubator and accelerator program supporting Australian and New Zealand FMCG businesses to supply national retailers.

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Making Dreams Real

Seedlab Australia is a national Incubator and Accelerator program for Australian and New Zealand producers of value-added food, non-alcoholic drinks, and sustainably produced personal and home care products.

We’ll help you get your products and businesses retail ready. Our part-time, live online 6 week Incubator, and 4 month Accelerator programs are run by trusted, global experts with real world experience. We’ll support you to produce and pitch consumer products that meet more needs, and have truly unique selling points that consumers value.

Seedlab Australia supports startups, small and medium-sized businesses that are not currently supplying national supermarkets.

The Seedlab Australia programs are proudly supported by Woolworths, and provided at no cost to participants.

Explore our programs

Bootcamp Incubator Cultivate Accelerator

Here’s some of the experts we call on:

Latest News

October 5, 2023
Entering the last leg of 2023
As we move into the final quarter of 2023, we’d like to take the time to reflect on some of the recent milestones we’ve reached and spotlight what’s on the horizon.
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September 11, 2023
Seedlab Australia Cuppa and Chat
Cuppa and Chat is where we eat our lunch together, and talk about anything from the weather, to kids, pets, business challenges and packaging options. We share nerves, questions, tips and tricks.
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September 1, 2023
Seedlab Propagate
Seedlab Australia is thrilled to celebrate the achievements of some of our recent alumni whose products have been listed with Woolworths.
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What They Said

It’s truly a life changing program, Seedlab provides businesses support, basic tools and materials to start, grow and scale up business. The mentors have a wealth of knowledge and experience and the course materials covers all the areas you need to know in order to grow a successful business.

– Loredana de Simone | San Elk

The Seedlab experience has been pivotal for our business. The solid education, friendships and good times will be something I’ll hold on to for a long time.

– Mike Doyle | Hive & Harvest

Seedlab is a unique program unlike any in the country and I feel so grateful to have the opportunity to be part of this for my start up I Am Grounded. I can’t put into words how much Seedlab has taught me about my business and self.

– Vanessa de Murillo | I am Grounded

The challenging of scaling to supply Woolworths seemed insurmountable. Seedlab has made it not only possible but also my fondest hope. I would not have dared hope for this before Seedlab. Also I now know how to knock it out of the park if I do get ranged.

– Chrissy Flannagan | Queens of Chaos

The program provides a LOT of value to businesses early along in their journey who might not have learned about business, product, marketing etc. in their journey yet (the hard way, ha)!

– Christina de Lay | Altina Drinks

Acceleration in Action

October 30, 2023
Clean and Pure
Clean and Pure offers a range of Australian-made, organic skincare products, guaranteeing safety, effectiveness, and accessibility.
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October 30, 2023
Downunder Wash Co
Downunder Wash Co. is dedicated to providing eco-friendly laundry solutions, with a focus on natural ingredients and sustainability.
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October 30, 2023
Eat to Live
Diana, a seasoned Artisan Baker and Personal Trainer, founded Eat to Live with a vision to combat obesity and promote health through smart, healthy, and convenient food choices.
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