Bootcamp - Our Incubator Program | Seedlab Australia


Our six week Incubator program to define how retail ready you are

About Bootcamp

Your Seedlab journey commences with Bootcamp, which comprises around 20 hours of on-demand and live online content, over 6 weeks. At Bootcamp you will:

  1. Gain clarity on how retail ready your product and proposition is.
  2. Improve how you communicate your proposition
  3. Develop business skills to grow your business
  4. Determine whether you and your product are ready for the 4 month Seedlab Australia Cultivate Accelerator Program

A place in Cultivate is by invitation following a competitive pitch process.

Seedlab also provides Masterclasses and Workshops on a wide range of topics, freely available to all participants and Alumni.


Currently we are looking for Australian suppliers of value-added food, non-alcoholic beverages, and sustainably produced personal and home care products. Eligibility will evolve over time. A place in Bootcamp is by invitation, following review of your application by the Seedlab Team and Woolworths. Approximately 1 out of 3 Bootcamps applicants are successful.


The Seedlab Australia program builds on the success of our pilot program, Seedlab Tasmania.


Seedlab is fully supported by Woolworths, and thus the program is FREE for participants. Your personal details and any confidential information will not be supplied to Woolworth (or anyone else).


Although you may gain unique insights, information and access to opportunities as a result of being part of Seedlab Australia – there are no requirements, nor guarantees, of supply or exclusivity for Woolworths.

Applying for Bootcamp

Apply for Seedlab by completing an online application form (which takes about 10 minutes to complete and is completely confidential). We will assess your application against our eligibility criteria*, and also consider your stage of development. You need to have potential to be retailer ready, or already be retailer ready, and not already supplying a National retailer. 

Key Dates

Round 4
Applications due 5pm AEST 18th July 2022

Round 5
Application schedule available soon.

More Rounds will be available in 2023.


Bootcamp is a life changing experience. You will gain so much knowledge and clarity on what you need to do to become retail ready.

– Grace Cotton | Active Oats

The Seedlab experience has been pivotal for our business. The solid education, friendships and good times will be something I’ll hold on to for a long time.

– Mike Doyle | Hive & Harvest

The name of the program is accurate – spare the time, do the work, and get good results. It’s been great for growing our business, and highly recommend others to apply for the course.

– Sarah Leung | Alg Seaweed

Get Involved

Applications Close for Round #4 at 9am AEST Monday 18th of July, 2022

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