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About us


Seedlab Australia is a unique program created by industry leaders who are passionate about helping businesses make their dreams real.

About Seedlab Australia

The Seedlab Australia team draws on 150+ years of collective business experience and team leadership. We share a passion for community, product innovation and entrepreneurship.

We become your business advisors, colleagues, as well as trusted friends. Our role is to guide you through the process of starting, scaling and growing towards national supply.

Seedlab Australia is connected to a number of industry heroes who share instructive content, insightful conversations and deep-dive Masterclasses with our participants. In our Cultivate Accelerator program you receive specialist one-on-one mentoring and you may get unique opportunities to pitch and sample your products to Woolworths.

Our Shared Success

93%

Reported an % increased turnover in their business since Bootcamp

72

Cultivated Businesses so far*

(*at the end of Round 6)

239

Bootcamp Alumni

74%

are businesses founded by women*

*Calculated from Cultivate participants.

8%

First Nations businesses*

*Calculated from Cultivate participants.

81%

On average participants reported an 81% increase in confidence.

Proudly supported by Woolworths

Seedlab Australia is proudly supported by Woolworths, with an additional $2.3m funding provided for the period July 2023-June 2024. This additional funding will include a new pilot program with details to be announced soon..

A core pillar of Seedlab Australia’s programs are the insights, information and support from Woolworths, on almost every aspect of their operations. Participants are provided with invaluable information about consumer trends, supply and demand, food trends, logistics, marketing and promotions (and more), with opportunities for live conversations.

The private Woolworths Seedlab Australia Expo provides the opportunity for participants to pitch their products to category managers and key staff.

Get Involved

Bootcamp Round #10 applications close Friday 31st May at 5 pm AEST, so don’t hesitate. Get your applications in now.

Become a Seedlab Participant

Register interest in becoming a Seedlab participant.

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