About Us - Our Accelerator Program | Seedlab Australia

About us


Seedlab Australia is a unique, proven and independent business program, supporting potential, new and current Woolworths suppliers to supply well and grow. Seedlab Australia is fully supported by Woolworths.

Seedlab Australia Makes Dreams Real

The Seedlab Australia team draws on many years of collective FMCG innovation, business experience, team leadership and entrepreneurship. 

We are family, we are friends, and we are colleagues. We are also passionate business founders!  

Our role is to guide you through the process of supplying Woolworths well, whilst evolving your products, people and businesses.

Our team provides specialist business coaching to participants, and you may receive unique opportunities to present your products to Woolworths.

There are no guarantees of supply to Woolworths, nor requirements for exclusivity, as a result of participating in the Seedlab Australia program at any level. 

Seedlab Australia is also connected to a number of trusted industry heroes who share instructive content, insightful conversations and deep-dive Masterclasses with our participants. 

All our programs are provided at no cost to participants, thanks to generous support from Woolworths.

Explore our Programs


122%

Reported an average turnover in their business since Cultivate

110

Cultivated Businesses so far*

(*at the end of Round 9)

380

Bootcamp Alumni

74%

Are businesses founded by women*

*Calculated from Cultivate participants.

8%

First Nations businesses*

*Calculated from Cultivate participants.

80%

On average participants reported an 80% increase in confidence.

Building Sustainable Suppliers

Seedlab Australia strengthens Woolworths’ market leadership by cultivating innovative small suppliers. Our programs build capabilities, foster job creation, and accelerate supplier integration within Woolworths.

Bootcamp: Equips aspiring suppliers with essential retail foundations and pitching confidence. Participants valued the benefits to their business at over $23.5K over 12 months.

Cultivate: Accelerates businesses through intensive workshops and tailored mentoring, refining brands and financial models. Participants valued the benefits to their business at over $53. over 12 months.

Alumni who become Woolworths suppliers receive ongoing Seedlab support.  New suppliers have created an average of 1.35 new jobs per business, and value the Seedlab support, combined with Woolworths ranging, as contributing over $400K to their business, over 12 months.

Propagate: Provides deep support to selected established suppliers, enhancing business analytics, strategic vision, and strengthening supply chain relationships.

Get Involved

Bootcamp Round #15 applications close 5pm Monday 11th January Sydney Time, so don’t hesitate. Get your applications in now.

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Register interest in becoming a Seedlab participant.

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