Seedlab Australia | Helping Start & Grow Businesses to Supply National Retailers

Seedlab Australia


Seedlab Australia is a unique, proven and independent business program, supporting potential, new and current Woolworths suppliers to supply well and grow. Seedlab Australia is fully supported by Woolworths.

Making Dreams Real

Seedlab Australia is a unique, proven and independent business program, supporting potential, new and current Woolworths suppliers to supply well and grow.

We help Australian and New Zealand FMCG businesses get their products and businesses retail ready. Our part-time, live online programs are run by trusted, global experts with real world experience. We’ll support you to produce and pitch consumer products that meet more needs, and have truly unique selling points that consumers value.

Seedlab Australia programs are competitive to access, but are provided at no cost to participants, thanks to the support from Woolworths.

Our Programs at a Glance

Explore our programs


Creating Opportunities Together

The support from Woolworths has created opportunities, growth, evolution and above all, income, for small businesses throughout Australia and New Zealand. 

Over 2021-2024, our 380+ participants have converted $6m of Woolworths support into over $60million of sales and business value. 

A small survey of around 100 of our Cultivate graduates showed that between them, they have created 143 new FTE jobs! 

Some of them have received ranging in Woolworths stores, and all of them have looked at their products, brands, businesses and people in a new way. 

Many have implemented processes, documentation and strategies behind all they do, for the first time.  

Our T-Shirt statement in Seedlab Australia is we “Make Dreams Real”. We take this seriously, and together: we deliver!

Here’s some of the experts we call on:

What They Said

Check out what our participants have to say about our Seedlab programs:

Get Involved

Bootcamp Round #13 applications close Friday 16th Jan 2026 5pm Sydney Time, so don’t hesitate. Get your applications in now.

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