
Cultivate – Accelerator
Our four month Accelerator program to get you pitch and retail ready.
About Cultivate
Selected Bootcamp graduates with a unique, scalable proposition, plus the resources and desire to grow, may be invited to participate in Cultivate.
Cultivate is a structured part-time program, undertaken over 4 months, and is provided at no cost to participants thanks to the support from Woolworths. Cultivate involves:
- Extensive business support and training on a broad range of business and more specific topics, including insights and information provided by Woolworths.
- A combination of on-demand online learning, and live online discussions (2 hours required per month in daytime hours).
- Seedlab Australia also provides Masterclasses and Workshops on a wide range of topics, made available to all participants and Alumni.
- Our one-on-one coaching and mentoring will help your business and proposition become pitch and retail-ready; on average, businesses receive over 20 hours of 1:1 mentoring during Cultivate.
- There may also be unique opportunities to pitch to Woolworths, for example at our private Woolworths Seedlab Australia Expos.
Want to become a candidate for our Cultivate Accelerator program? Apply to complete the prerequisite, our Bootcamp Incubator program, below.
The Fine Print
Eligibility
A place in Cultivate is by invitation following a competitive pitch process reviewed by the Seedlab Team and Woolworths. Approximately 1 out of 2 Cultivate applicants are successful.
Support
Seedlab is proudly supported by Woolworths, and provided at no cost to participants. Your personal details and any confidential information will not be supplied to Woolworths (or anyone else).
Disclaimer
Although you may gain unique insights, information and access to opportunities as a result of being part of Seedlab Australia – there are no requirements, nor guarantees, of supply or exclusivity for Woolworths.
Cultivate Program Content
1
Business
Fundamentals & Checklists
IP Protection
Business SWOT
Business Plannings
Financials
Business Structure
Business Insurance
Legal Advice
Risk Management
Crisis Management
Distribution Chain
2
Product
Production & Processes
Procedures & Protocols
Shelf-Life Validation
Labelling & Allergens
Food Safety & HACCP
Health Claims
Recalls
LEAN Process
Preparing to Scale Up
Contract Manufacturers
Creating New Ideas
3
Woolworths
Becoming a Better Supplier
Food Trends
How To Get Listed
Distribution Logistics
Partner Hub
Compliance Criteria
Supply Process
Marketing & Promotions
Cartology
Quantium
Category Managers
4
Leadership
Developing Yourself & People Skills
Leadership in Action
Building a Team
Negotiation Skills
Business Partners
Family Business
Managing your Time
DISC Profiling
5
Marketing
Delighting the Customer
Market Insights
Retailer Presentation
Investment Pitch
Unmet Customer Need
Promotions
Social Media
Digital Marketing
Design Brief
Packaging Design
Brand Story

Want to become a candidate for our Cultivate Accelerator program? Apply to complete the prerequisite, our Bootcamp Incubator program, below.
What our participants say about Seedlab Australia
What our Cultivators said
Alg Seaweed
Sarah Leung
The Seedlab program has been a life changing 4 months for our business. We have engaged with business coaches before but the calibre of the Seedlab team and the speakers are exceptional, you can get allrounder information in just one place. We also appreciate the opportunities to pitch to major supermarkets through the relationships between Seedlab and Woolworths. I am so glad that I took the time to commit to the program over the last few months. Thank you so much again team 😄
Grange Garlic
Wayne Schild
I may not have continued with our business and product if it were not for the validation and encouragement from the SeedLab Team and program. An outstanding and compete program. A credit to the minds that have conceived and build it. Simply bloody genius. Thank you SeedLab and Woolworths
Honua Bars
Sophie Thwaites
What a wild ride that was! Not for the faint of heart, this course felt like I was a racehorse plucked out of obscurity and groomed for the Melbourne Cup. I learnt so much about what it takes to pitch and supply to the biggest retailer in the country, and to my amazement I think that now I might just have what it takes.
Freed Beverages
Scott Huntley
Cultivate will help fast track your business. It will give clear direction on where and what you need to do. I will stress that there is a lot of work and you need to fully emerse yourself in it, but I thoroughly enjoyed it!
ETCH Sparkling
Jason Quin
Seedlab focussed my proposition for the 3 way win; consumer, customer, business. Cultivate improved my knowledge across all facets of business and brand management to set up for success as a national supplier. Seedlab prepared me eyes wide open for what scale up means with quality, safety and consistency.
Bippi Foods
Ben Circosta
Definitely apply! There is plenty of content so be prepared, but definitely utilise the people and content as much as you can – it’s the best way of being able to know what Woolworths expect from a brand before they know about you!
Simply Lentils
Manjula Mishra
Definitely apply. You may have to go back to basics and re-assess the foundations of your business. It may seem a lot of work to do but you will thank them later. Seedlab will help you make your foundations strong before you start building the skyscraper of your dreams.
Spicecraft
Ambika Malvia
Thank you for this opportunity to be a part of this experience. While the content and sessions have been amazing, one of the greatest benefits of Seedlab has been a shift in mindset – from thinking like a small business owner to having a plan to build an Australia wide business.
Lovebyt
Natascha Scutts
100% apply even if your product is not yet developed fully. This course will catapult your learning curve. Expect to spend an extra 5-6 hours a week watching videos and then implementing this new knowledge into your business. Money can not buy this fantastic opportunity. Do not hesitate to apply.
The Unexpected Guest
Jenny Khan
I now understand the process of supplying into a large supermarket, how to price products, being aware we have a role in marketing the products once they are on the shelves and packaging.
Queens of Chaos
Chrissy Flanagan
The challenge of scaling to supply Woolworths seemed insurmountable. Seedlab has made it not only possible but also my fondest hope. I would not have dared hope for this before Seedlab. Also I now know how to knock it out of the park if I do get ranged.
San Elk
Loredana de Simone
It’s truly a life changing program, Seedlab provides businesses support, basic tools and materials to start, grow and scale up business. The mentors have a wealth of knowledge and experience and the course materials covers all the areas you need to know in order to grow a successful business.
Daily Good
Rhona MacKenzie
Do it! Cultivate is run by a truly amazing bunch of industry professionals who are honest and straightforward and really want your businesses to succeed.
Plant Providore
Amanda Goss
Cultivate is a fast paced, behemoth program. But the knowledge and insight you get out of being apart of it is invaluable. Definitely worth diving in and figuring out how to swim!
Mrs Toddy’s Tonic
Sophie Todd
Cultivate taught me to grow as a business, leader, and a person in life. I went into Cultivate wanting to win pitches in business. I was extremely product driven without understanding the numbers behind the product. I can now confidently walk into a pitch and room and believe in myself and my business.
I Am Grounded
Vanessa Murillo
Seedlab is a unique program unlike any in the country and I feel so grateful to have the opportunity to be part of this for my start up I Am Grounded. I can’t put into words how much Seedlab has taught me about my business and self. As a growing startup, it’s hard to stop and strategize. Seedlab forces you to do so in a refreshingly authentic way – one that is necessary to avoid potential future missteps.
HOPR
Jose Ramirez
Since Cultivate, I’m focusing on my costs big time and managing my cash flow better. It’s been great and connecting with everyone has been more than I expected. Building friendships and learning from each other have been very valuable. I look forward to seeing how we all progress with our businesses.
Hive & Harvest
Mike Doyle
The Seedlab experience has been pivotal for our business. The solid education, friendships and good times will be something I’ll hold on to for a long time.
Eggzi Australia
Mark
Plant the seed of getting your products into retail by walking the path those have walked before through the Cultivate program. Change your business life and give your product the best opportunity to shine on the shelf.
East Forged
Tania & Kym
Not for the faint-hearted. Be prepared to do the work, and expose your business’s weaknesses to gather the best feedback from the most valuable group of CPG specialists I have come across in Australia.
Delicious Low Carb
Maria Sunarto
Cultivate is a gift from heaven for my business. Thank you for your wisdom and foresight, and your tireless effort to help me and my company to grow and scale up, ready for world domination.
Weeknight Cook
Jilly Tyler
I’m doing so many things different and better now!!!! I believe that Cultivate has particularly challenged me to not only focus on the now, ie getting onto shelves, but more importantly, making sure we are able to stay on shelves sustainably once we get there.
Altina Drinks
Christina Delay
Cultivate gave us a better understanding of how Woolworths do business, and gave us advanced insight into the range review process, and we’ve recommended it other businesses.
Want to become a candidate for our Cultivate Accelerator program? Apply to complete the prerequisite, our Bootcamp Incubator program, below.
Get Involved
Applications for Bootcamp 9 close at 5pm AEDT Monday 15th January, 2024.
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