Cultivate - Our Accelerator Program | Seedlab Australia

Cultivate


Our five month program to develop sustainable suppliers via individual support.

About Cultivate

Selected Bootcamp graduates with a unique, scalable proposition, plus the resources and desire to grow, may be invited to participate in Cultivate.

Cultivate is a structured part-time program, undertaken over 5 months, and is provided at no cost to participants thanks to the support from Woolworths. 

Cultivate involves:

  • Extensive business support and training on a broad range of business and more specific topics, including insights and information provided by Woolworths.
  • A combination of on-demand online learning, and live online discussions (2 hours required per month in daytime hours).
  • Extensive online Seedlab resources – the Seedlab Academy – Cultivate level.
  • Seedlab Australia also provides Masterclasses and Workshops on a wide range of topics, made available to all participants and Alumni.
  • Our one-on-one coaching and mentoring will help your business and proposition become pitch and retail-ready; on average, businesses receive over 20 hours of 1:1 mentoring during Cultivate.
  • There may also be unique opportunities to pitch to Woolworths, for example at our private Woolworths Seedlab Australia Expos, and via the Seedlab Hub.
  • After Cultivate, and if your products are ranged by Woolworths, there is an opportunity for continued support to supply well via Nurture, our ongoing support program, plus ongoing Alumni events.

Want to become a candidate for our Cultivate program? Apply to complete the prerequisite, our Bootcamp program, below.


Our Cultivate Success

150

Cultivate Alumni

63.5%

are women-led businesses*

6%

First Nations businesses*

$53,700 

Average perceived value of Cultivate over the next 12 months (average of 92 responses)

13% 

New/Current Woolworths Suppliers

What They Said

My understanding of my brand, my packaging and understanding of consumers has grown a lot. Ray has thoroughly drilled into me the importance of DIFOT.”

Robbie Clark, Bob’s Brittle

What sets Cultivate apart is its holistic approach: combining expert knowledge, practical experience, and invaluable industry connections.

Bhuvan and Melanie, Fox Pops.

The program fast-tracked my understanding of key areas like forecasting, logistics, and retail readiness—things I may not have even realised were crucial until I encountered roadblocks.

Svenja Collins, SPICETUB.


The Fine Print

Eligibility

A place in Cultivate is by invitation following a competitive pitch process reviewed by the Seedlab Team and Woolworths. Approximately 1 out of 2 Cultivate applicants are successful.

Support

Seedlab is proudly supported by Woolworths, and provided at no cost to participants. Your personal details and any confidential information will not be supplied to Woolworths (or anyone else).

Disclaimer

Although you may gain unique insights, information and access to opportunities as a result of being part of Seedlab Australia – there are no requirements, nor guarantees, of supply or exclusivity for Woolworths.

Want to become a candidate for our Cultivate program? Apply to complete the prerequisite, our Bootcamp program, below.

What our participants say about Seedlab Australia

Get Involved

Bootcamp Round #15 applications close 5pm Monday 11th January Sydney Time, so don’t hesitate. Get your applications in now.

Become a Seedlab Participant

Register interest in becoming a Seedlab participant.

Share Seedlab

Tell your friends and the small business owners in your life about Seedlab!

Keep up to date with Seedlab Australia

Enter your email address in the field below to sign up to our newsletter.