fbpx Accelerator - Our Accelerator Program | Seedlab Australia

Cultivate – Accelerator

Our four month Accelerator program to get you pitch and retail ready.

About Cultivate

Selected Bootcamp graduates with a unique, scalable proposition, plus the resources and desire to grow, may be invited to participate in Cultivate.

Cultivate is a structured part-time program, undertaken over 4 months, and is provided at no cost to participants thanks to the support from Woolworths. Cultivate involves:

  1. Extensive business support and training on a broad range of business and more specific topics, including insights and information provided by Woolworths.
    • A combination of on-demand online learning, and live online discussions (2 hours required per month in daytime hours).
    • Seedlab Australia also provides Masterclasses and Workshops on a wide range of topics, made available to all participants and Alumni.
    • Our one-on-one coaching and mentoring will help your business and proposition become pitch and retail-ready; on average, businesses receive over 20 hours of 1:1 mentoring during Cultivate.
    • There may also be unique opportunities to pitch to Woolworths, for example at our private Woolworths Seedlab Australia Expos.

    Want to become a candidate for our Cultivate Accelerator program? Apply to complete the prerequisite, our Bootcamp Incubator program, below.

    The Fine Print


    A place in Cultivate is by invitation following a competitive pitch process reviewed by the Seedlab Team and Woolworths. Approximately 1 out of 2 Cultivate applicants are successful.


    Seedlab is proudly supported by Woolworths, and provided at no cost to participants. Your personal details and any confidential information will not be supplied to Woolworths (or anyone else).


    Although you may gain unique insights, information and access to opportunities as a result of being part of Seedlab Australia – there are no requirements, nor guarantees, of supply or exclusivity for Woolworths.

    Cultivate Program Content



    Fundamentals & Checklists

    IP Protection

    Business SWOT

    Business Plannings


    Business Structure

    Business Insurance

    Legal Advice

    Risk Management

    Crisis Management

    Distribution Chain



    Production & Processes

    Procedures & Protocols

    Shelf-Life Validation

    Labelling & Allergens

    Food Safety & HACCP

    Health Claims


    LEAN Process

    Preparing to Scale Up

    Contract Manufacturers

    Creating New Ideas



    Becoming a Better Supplier

    Food Trends

    How To Get Listed

    Distribution Logistics

    Partner Hub

    Compliance Criteria

    Supply Process

    Marketing & Promotions



    Category Managers



    Developing Yourself & People Skills

    Leadership in Action

    Building a Team

    Negotiation Skills

    Business Partners

    Family Business

    Managing your Time

    DISC Profiling



    Delighting the Customer

    Market Insights

    Retailer Presentation

    Investment Pitch

    Unmet Customer Need


    Social Media

    Digital Marketing

    Design Brief

    Packaging Design

    Brand Story

    Want to become a candidate for our Cultivate Accelerator program? Apply to complete the prerequisite, our Bootcamp Incubator program, below.

    What our participants say about Seedlab Australia

    What our Cultivators said

    Apply for Seedlab
    • Alg Seaweed

      Sarah Leung

      The Seedlab program has been a life changing 4 months for our business. We have engaged with business coaches before but the calibre of the Seedlab team and the speakers are exceptional, you can get allrounder information in just one place. We also appreciate the opportunities to pitch to major supermarkets through the relationships between Seedlab and Woolworths. I am so glad that I took the time to commit to the program over the last few months. Thank you so much again team 😄

    • Grange Garlic

      Wayne Schild

      I may not have continued with our business and product if it were not for the validation and encouragement from the SeedLab Team and program. An outstanding and compete program. A credit to the minds that have conceived and build it. Simply bloody genius. Thank you SeedLab and Woolworths

    • Honua Bars

      Sophie Thwaites

      What a wild ride that was! Not for the faint of heart, this course felt like I was a racehorse plucked out of obscurity and groomed for the Melbourne Cup. I learnt so much about what it takes to pitch and supply to the biggest retailer in the country, and to my amazement I think that now I might just have what it takes.

    • Freed Beverages

      Scott Huntley

      Cultivate will help fast track your business. It will give clear direction on where and what you need to do. I will stress that there is a lot of work and you need to fully emerse yourself in it, but I thoroughly enjoyed it!

    • ETCH Sparkling

      Jason Quin

      Seedlab focussed my proposition for the 3 way win; consumer, customer, business. Cultivate improved my knowledge across all facets of business and brand management to set up for success as a national supplier. Seedlab prepared me eyes wide open for what scale up means with quality, safety and consistency.

    • Bippi Foods

      Ben Circosta

      Definitely apply! There is plenty of content so be prepared, but definitely utilise the people and content as much as you can – it’s the best way of being able to know what Woolworths expect from a brand before they know about you!

    • Simply Lentils

      Manjula Mishra

      Definitely apply. You may have to go back to basics and re-assess the foundations of your business. It may seem a lot of work to do but you will thank them later. Seedlab will help you make your foundations strong before you start building the skyscraper of your dreams.

    • Spicecraft

      Ambika Malvia

      Thank you for this opportunity to be a part of this experience. While the content and sessions have been amazing, one of the greatest benefits of Seedlab has been a shift in mindset – from thinking like a small business owner to having a plan to build an Australia wide business.

    • Lovebyt

      Natascha Scutts

      100% apply even if  your product is not yet developed fully. This course will catapult your learning curve. Expect to spend an extra 5-6 hours a week watching videos and then implementing this new knowledge into your business. Money can not buy this fantastic opportunity. Do not hesitate to apply. 

    • The Unexpected Guest

      Jenny Khan

      I now understand the process of supplying into a large supermarket, how to price products, being aware we have a role in marketing the products once they are on the shelves and packaging.

    • Queens of Chaos

      Chrissy Flanagan

      The challenge of scaling to supply Woolworths seemed insurmountable. Seedlab has made it not only possible but also my fondest hope. I would not have dared hope for this before Seedlab. Also I now know how to knock it out of the park if I do get ranged.

    • San Elk

      Loredana de Simone

      It’s truly a life changing program, Seedlab provides businesses support, basic tools and materials to start, grow and scale up business. The mentors have a wealth of knowledge and experience and the course materials covers all the areas you need to know in order to grow a successful business.

    • Daily Good

      Rhona MacKenzie

      Do it! Cultivate is run by a truly amazing bunch of industry professionals who are honest and straightforward and really want your businesses to succeed.

    • Plant Providore

      Amanda Goss

      Cultivate is a fast paced, behemoth program. But the knowledge and insight you get out of being apart of it is invaluable. Definitely worth diving in and figuring out how to swim!

    • Mrs Toddy’s Tonic

      Sophie Todd

      Cultivate taught me to grow as a business, leader, and a person in life. I went into Cultivate wanting to win pitches in business. I was extremely product driven without understanding the numbers behind the product. I can now confidently walk into a pitch and room and believe in myself and my business.

    • I Am Grounded

      Vanessa Murillo

      Seedlab is a unique program unlike any in the country and I feel so grateful to have the opportunity to be part of this for my start up I Am Grounded. I can’t put into words how much Seedlab has taught me about my business and self. As a growing startup, it’s hard to stop and strategize. Seedlab forces you to do so in a refreshingly authentic way – one that is necessary to avoid potential future missteps.

    • HOPR

      Jose Ramirez

      Since Cultivate, I’m focusing on my costs big time and managing my cash flow better. It’s been great and connecting with everyone has been more than I expected. Building friendships and learning from each other have been very valuable. I look forward to seeing how we all progress with our businesses.

    • Hive & Harvest

      Mike Doyle

      The Seedlab experience has been pivotal for our business. The solid education, friendships and good times will be something I’ll hold on to for a long time.

    • Eggzi Australia


      Plant the seed of getting your products into retail by walking the path those have walked before through the Cultivate program. Change your business life and give your product the best opportunity to shine on the shelf.

    • East Forged

      Tania & Kym

      Not for the faint-hearted. Be prepared to do the work, and expose your business’s weaknesses to gather the best feedback from the most valuable group of CPG specialists I have come across in Australia.

    • Delicious Low Carb

      Maria Sunarto

      Cultivate is a gift from heaven for my business. Thank you for your wisdom and foresight, and your tireless effort to help me and my company to grow and scale up, ready for world domination.

    • Weeknight Cook

      Jilly Tyler

      I’m doing so many things different and better now!!!! I believe that Cultivate has particularly challenged me to not only focus on the now, ie getting onto shelves, but more importantly, making sure we are able to stay on shelves sustainably once we get there.

    • Altina Drinks

      Christina Delay

      Cultivate gave us a better understanding of how Woolworths do business, and gave us advanced insight into the range review process, and we’ve recommended it other businesses.

    Want to become a candidate for our Cultivate Accelerator program? Apply to complete the prerequisite, our Bootcamp Incubator program, below.

    Get Involved

    Bootcamp Round #10 applications close Friday 31st May at 5 pm AEST, so don’t hesitate. Get your applications in now.

    Become a Seedlab Participant

    Register interest in becoming a Seedlab participant.

    Share Seedlab

    Tell your friends and the small business owners in your life about Seedlab!

    Keep up to date with Seedlab Australia

    Enter your email address in the field below to sign up to our newsletter and keep up to date with all of the latest news from Seedlab Australia.