The 2022 Seedlab Woolworths Expo

The inaugural Seedlab Woolworths Expo was held at Woolworths Headquarters in Sydney in August. Twenty Cultivators (and Seedlab) introduced themselves to Woolworths staff. Participants had 1:1 meetings with Category Managers to pitch their products, and to receive feedback on their products and business propositions. New listings are being notified almost daily, as a result.

A wonderful day full of opportunity

The event was a wonderful opportunity for a large group of the Seedlab Village to gather and spend time together in person. Many first in-person meetings took place, and the day started with an air of joy and nervous excitement for the coming meetings.

An early start for good news

Ben from Bippi Foods had the first Category Manager meeting of the day, and came out with outstanding news!

After the meeting, Woolworths decided to range Bippi’s Italian Style Chillis in over 100 of their stores across Australia.

What it was like to be there

Successfully getting into Woolies and meeting the wonderful people in the program was amazing! The result from the Seedlab Woolworths expo is literally life changing!

– Ben | Bippi Foods

Thank you Seedlab for making dreams come true! Thank you for providing such an amazing program supporting FMCG business to grow and scale up, the support from mentors and course content is invaluable and we couldn’t have done it without your support.

– Loredana | San Elk

Thank you for this incredible opportunity Seedlab and Woolworths. Your generosity and support have made a tremendous impact to so many small businesses. It is only onwards and upwards from here.

– Ambika | Spicecraft

Where in the world do you receive mentoring and support like this. I could never have imagined that something like Seedlab exists. This is exactly what I needed to get my products ready for national distribution. Thank you Seedlab from the bottom of my heart.

– Tash | Lovebyt

The Seedlab Woolworths Expo was an excellent opportunity to present Hive & Harvest honey. There was a huge range of interesting people from all over the business who I enjoyed speaking with. It was clear that the team are all genuinely passionate about new and interesting products and bringing them into their stores.

– Mike | Hive & Harvest

I presented my best self on the day and felt an authentic welcome and desire to understand what I do from all Woolworths team members I met. I really want to be on the team and have greater knowledge and connections now on how to get there, looking forward to range review.

– Jason | ETCH Sparkling