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Bootcamp 4 Comes to a Close


Twenty three businesses from across Australia recently completed Bootcamp, which has been the 4th successful round of our 6 week incubator program.

Some interesting, and some fantastic products have been tried and tested including cookie dough (AP Bites), granola and granola bars (Bask & Co), delicious sweet treats – some plant-based and gluten free – (Goraw, Chris’ Kitchen), plus brownies that promised to be ‘better than sex’ (The Sunday Baker). We’ve tried seaweed products (Moonrise Seaweed Co.), vegan smoked salmon (Uproot Food), chilli oil (Smug Food Co.) and more.

We’ve also tried personal care products designed for curly hair (Wuli Grooming), and diverse eco products (The White Pigeon Said). Our pets were also covered with Menudogg and The WagLab. Bloombox Co. took care of the flowers.

A number of indigenous businesses took part including Jalbi Australia with an emerging range of personal and homecare products, Kakadu Plum Co with bush foods, and Chocolate on Purpose with rich chocolate with bush foods.

Such a bounty of beaut products, and passionate founders! It’s been great, as always, to hear the evolution in their thinking as a result of participating in Bootcamp. Words like ‘focus’, ‘strategy’, ‘metrics’ were bandied around in the last session, with a sense of accomplishment.

The opportunity to take part in the next phase of our program and the attraction of pitching their products to Woolworths in our next Expo at Head Office in February was palpable. The Seedlab team are looking forward to working with some of these businesses to really help them get to the next phase.

The modules are what I enjoyed most about Bootcamp. They got me to stop & think more about the business. Bootcamp is a must do experience!

– Anna | Green Almond Foods

Bootcamp was a worthwhile exercise and a good dose of validation for the decisions and actions I’ve taken thusfar in building my business. 

– Amadou | Wuli Grooming

A well structured course aimed at maximizing value for Business owners! The macro look at the Business helped identify some compliance and potential risks (Insurances, Suppliers etc.)

– Andrej | Goraw Desserts

SeedLab Bootcamp is such a fantastic program for start ups and established businesses alike. The modules cover real life content and help you solve the problems all of us face. Hazel & the team hold you accountable (gently) and make you actually WANT to put the work in each week and show up for your fellow bootcampers. I always recommend SeedLab to my biz owning friends and am so grateful for the opportunity to attend bootcamp! 

– Janessa | Bask & Co.

I cried with joy after the first session. I loved that it broke it all down from insturance, IPS, packaging, and everything required to get started or improve. Bootcamp is a “Guide to Success” – a unique learning program, designed to guide through mentoring and the correct tools to get there.

– Anna Polyviou | AP Bites

Bootcamp has hands down been the best educational experience of my life. It trumps 7 plus years of university and has been a turning point for me both personally and professionally. I am so grateful for having had the chance to participate and learn from such an amazing team of industry experts. Thank you for the opportunity. It is life changing. When Hazel, Darren, Sally, Ray and  Amanda say that Seedlab is about making dreams come true they absolutely deliver on their promise, in full, on time, every time.  Onwards and upwards!

– Jacqueline | The Sunday Baker

What a program! A fabulous opportunity to really examine and develop your brands offering, your ability to identify and reach your ideal target audience and highlight ALL the things you need to consider (and work on) to have a firm business footing to grow from. 

– Tammy | The White Pigeon Said

Bootcamp has made us rethink all of our business strategy. We have a bigger focus on differentiating our product. In the bigger picture honey is honey.

– David & Pam | Rosehaven Farms

Bootcamp opened my eyes to the business systems needed to grow my product, my business and myself. 

– Fiona | Chocolate on Purpose

The program has honestly revolutionised how we think about our products – we are completely rethinking what a viable product range would be for us. Bootcamp had some of the liveliest zoom sessions I’ve ever been a part of! 

– Chloe | Moonrise Seawood Co

We now await the pitch videos for Round 4 of our 4 month accelerator program: Cultivate. In the meantime, applications for Round #5 of Bootcamp are open til the 17th of October.


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Bootcamp Round #10 applications close Friday 31st May at 5 pm AEST, so don’t hesitate. Get your applications in now.

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