The Coming Plant-Based Storm
When it comes to plant-based meat alternatives, the jury is in: Taste is King, in fact it could even be King Kong…
Our 6 speakers in our recent Seedlab Australia Masterclass were unanimous on that, also citing the importance of the consumer understanding usability, and being able to purchase at the right price.
In fact to listen to them, it seems there may be a ‘perfect storm’ coming, which may make the arena for plant-based meat alternatives, particularly those that can replace beef in the consumers cooking repertoire, more even than usual.
Here’s what our guys got out of it:
Amanda Goss of HerbiDoor: “Having a Woolworths Group representative was so important and allowed us to know exactly what they are looking for in the alternative protein space. This will allow us to speed up the development and scaling of our product as well as invest in the marketing we need to be successful in Woolworths”.
Mimi K. from Mimi’s Laphet: “My A-Ha was how all the industry leaders are working alongside to transform the traditional plant based diet and that is the future I would like to be in”.
Jeannine Malcolm from Mobius Farms said it “re-inforced that nothing is “simple”. Even the most successful brands/products have been where we are. We shouldn’t lose sight of that”.
Thanks all speakers, and to Woolworths Group for making this possible!
Applications for Bootcamp 9 close at 5pm AEDT Monday 15th January, 2024.
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