Friendly Feedback from Friendly Faces

It’s always a thrill hearing positive feedback from our participants! It’s a joy helping business owners develop their products and businesses to become retail-ready. Here’s what some of our Bootcamp Round 1 Participants have to say about the program so far.

Jose – HOPR

Seedlab has been a great experience for me since I’m new to the FMCG industry. While I’ve dedicated countless hours over the past year to learning and talking to people in the industry, the moderators have provided me with an extra wealth of knowledge. The exercises are challenging and make you dig deeper into your business, and will have you answer tough questions that you’ve likely not thought about. Your classmates, from those with ideas to those with scale-ups, have contributed to the learning experience, and it’s been a great networking opportunity, too.

Stu & Sas – Tea Trees Ecoware

Being selected for Seedlab was indeed exciting and our fledgling business was ready for some ‘expert’ influence.  Almost immediately, two things became clear.  1.  The wealth of completely relevant business experience was inspiring, and 2.  We’ve been operating under the ‘you don’t know what you don’t know’ philosophy for quite some time.  Within two weeks we’ve evolved our thinking based on the exceptional content and already see our business in a completely different light.  Implementing some of the suggestions has already seen a marked improvement in output, relationships and outcomes.  We cannot wait to see what the future brings. 

Rhona – Daily Good

I think it is an extremely well run course.  For those starting out on their journey to supplying a major retailer, I think the advice is totally realistic and 100% spot on.  It is informative and supportive and leads/guides you through the process of being retail ready.  I consider Daily Good to be retail ready as already available and sold with major retail in NZ,  and also one of our other brands (Good Cocktail Co is just launching this week in 500 Woolies stores) but i have enjoyed all the modules so far and I have learnt something new in each one. Big thanks to Woolworths for an awesome initiative and to Seedlab for the professional delivery and a huge thanks for letting a Kiwi in!

Amanda – Herbidoor

I have really been loving the program so far. You don’t know what you don’t know and so I have found the program really helpful in gaining insight in what we need to do to get retail ready. 

Matt and I are the type of people who will get in there and wing it and give it a shot regardless. Which is probably why our attempted ventures into meaningful retail have never panned out. Sheer will can get you through to the door, but making it stick is much trickier. We have learned a lot through trial and error, but going through the Seedlab process so far has helped us get clear on what it really takes to run a business that is successful in retail. It has helped us make a decision to brand our retail items separately (we are going with Plant Providore for our retail products).  It is tough fitting the extra workload on top of the work you already do in running your business, so it isn’t for everyone. But, if you are prepared to go the extra mile you will be supported and rewarded with such valuable insight and knowledge on how to break into a competitive retail environment. 

Thank you so much!

Get Involved

We are currently taking Applications from Australian Businesses who wish to be considered for Round #2 of the Seedlab Australia Program.
 
Round #2 of Bootcamp will be held in February 2022.  
 
Applications for Round #2 close at 12 noon on January 17th, 2022.

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