I Am Grounded
Coffee fruit is loaded with antioxidants and superfood properties. With around 20 billion kilos of coffee fruit discarded in the coffee farming process each year, I Am Grounded upcycles this waste into delicious and nutritious on-the-go snack bars with a gentle caffeine boost.
The rich berry-like flavour of coffee fruit makes it an ideal base for I Am Grounded’s snack bar range, which features three flavours. 70 grams of coffee fruit waste is rescued in every bar, reducing the environmental impact of the coffee industry with every snack.
I Am Grounded sources coffee fruit waste direct from Colombian farmers, ships in compostable satchels, and uses carbon neutral couriers. All I Am Grounded bars are vegan, and all but one product is gluten free.
Seedlab is a unique program unlike any in the country and I feel so grateful to have the opportunity to be part of this for my start up I Am Grounded. I can’t put into words how much Seedlab has taught me about my business and self. As a growing startup, it’s hard to stop and strategize. Seedlab forces you to do so in a refreshingly authentic way – one that is necessary to avoid potential future missteps.
– Vanessa | I Am Grounded