Woolworths Retail Marketing Masterclass Providing Valuable Insights

How do brands stop consumers in the aisle, and get them to try new products and to buy again.?

This is called Retail Marketing. In Seedlab Australia this week we had Serena Anson-Cope and Jen Welsh from Woolworths live in our Zoom room answering questions on this with 60+ of our participants, across Australia and New Zealand.

A pre-recorded video showing Serena and Jen walking the store and talking with team member Sally Fairless was valuable pre-watching to get the questions flowing thick and fast. The Live Q&A covered all aspects of sampling, product format and other promotional strategies.

The Masterclass was augmented with a live presentation from Luke Warn on using data and insights to develop better products, pitches and marketing angles.

Feedback is coming in thick and fast now too, including these comments about what participants are going to do differently as a result:

I’m going to test a mock up of your packaging in store before finalising design/print.

– Fiona | Chocolate on Purpose

We can put together a clearer promo plan and budget for Woolies.

– Christina | Altina Drinks

Consider whether we can allocate funds to data/insights whilst trying Luke’s suggestions to gather what insights we can online ourselves.

– Jacqueline | The Sunday Baker

I’m going to take advantage of in-store samplings as part of marketing strategy. Also to seek external data from Quantium, IRI and Nielsen IQ to incorporate into my business plan.

– Rebecca | Friends of Pho

Cultivating Dreams with Round 4 of our Accelerator Program

Business Leadership Masterclass: Real People Running Real Businesses

Get Involved

Bootcamp Round #10 applications close Friday 31st May at 5 pm AEST, so don’t hesitate. Get your applications in now.

Become a Seedlab Participant

Apply Now

Share Seedlab

Tell your friends and the small business owners in your life about Seedlab!

Share on LinkedIn Share on FB Tweet About Us

Keep up to date with Seedlab Australia

Enter your email address in the field below to sign up to our newsletter and keep up to date with all of the latest news from Seedlab Australia.