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Seedlab Featured in Woolworths Supplier Newsletter


Woolworths shares the information and value of the Seedlab Australia program with its suppliers, including indigenous suppliers. This article on page 15 describes the program and how it can lead to successful ranging in Woolworths, and the article on page 17 details Woolworths participation in this year’s Supply Nation event and Seedlab’s involvement in the growth of First Nations owned businesses with the aim of building strong partnerships with Woolworths.

We are looking to create genuine partnerships with First Nations owned businesses to deliver a curated range for our customers and sustainable growth for both of us. There are a few ways we will go about that including encouraging small suppliers to participate in the Seedlab program which will help them become retail ready and ready to scale their business.

– Serena Anson-Cope | Woolworths

It was great to be on the Woolworths stand at Supplier Connect, to share the SeedLab Australia opportunity with some very interesting indigenous businesses. We were also able to chat with, and support, The Unexpected Guest (Cultivate 1), and Kaiyu Superfoods (Bootcamp 3), who were exhibiting there.

– Dr Hazel MacTavish-West | Seedlab Australia


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