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Here’s everything you need to know about Seedlab EXPO 5 at Woolworths, Norwest


Our latest EXPO at Woolworths Norwest is happening on Thursday 1st August 2024 and it will be a buzzy yet intimate affair offering our Cultivators and Propagators the opportunity to be in the room where it happens.

EXPO Number 5

This will be our fifth Seedlab EXPO hosted at Norwest, and aims to highlight the growth trajectory our Seedlabbers have been since the beginning of their respective Bootcamp and Propagate journeys. 

A number of participants who are already ranged with Woolworths will be showcasing new product development, while others will be embarking on their first Seedlab EXPO to introduce innovative New Zealand products to Australian shores for the first time.

Providing Unique Opportunities for Businesses

The Seedlab X Woolworths EXPO is officially a cornerstone of our all new Cultivate program, providing our businesses with a unique opportunity to pitch themselves and their products directly to key decision-makers at Australia’s largest supermarket chain. This face-to-face interaction is invaluable, allowing our Cultivators to gain essential feedback on new products and build a relationship with the category managers.

We have spent the last two months preparing our EXPO participants for what to expect, working closely with each founder to develop their pitch presentation and sampling plan, provide feedback on marketing collateral, and getting that all-too-important elevator pitch absolutely perfect. 

At Seedlab Australia, we are committed to supporting the growth of Australian and New Zealand FMCG businesses. While the Seedlab X Woolworths EXPO is a huge biannual calendar event for us, it’s just one example of our dedication to providing our village with the tools and opportunities they need to thrive. 

Complete list of EXPO 5 participants:

Get Involved

Bootcamp Round #11 applications close Friday 17th January 5pm AEDT, so don’t hesitate. Get your applications in now.

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